SEO is not rocket science; it's much more difficult than rocket science. To become a ninja-level SEO master takes years of practice for most people, and like a ninja if you don't practice, one quickly loses one's skills. The reason for this is that the search algorithms shift constantly, and as they are well guarded secrets, you never know what the search engineers are up to. No, it's not rocket science; It's more like reverse engineering a UFO that you can only see off in the distance and whose propulsion system constantly shifts gears.
It is extremely difficult to be a true expert in this field. The competition is fierce, and one mistake can cost you months of work. If you are working for a client, you had better be certain that you do not get their site thrown into the "sandbox," meaning that it will never be found. This is like being exiled to the far reaches of the Internet where only the most intrepid explorers will ever find them. It's not good for business.
For this reason, it is extremely important to choose the right SEO company or employee if you are in business. If you want to become that person (the right SEO company or employee), here is what you need to do:
Administer at least five websites for at least a year. Do not link them to each other. Each is its own little petri dish that must not be contaminated.
Be scientific about it. Develop theories and test them rigorously. Keep track of results. Note changes in the way the search engines index your site and in the way your visitors find it, and connect those changes to actions that you have taken (link building, keyword weight, social networking, etc.)
Learn how to find the right keywords. This is not as simple as finding words that people search for and that are not insanely competitive. In this, you have to be somewhat intuitive. What keyword combination is a potential customer likely to use as opposed to a bored web surfer?
Use different tools until you find one that works. I have my favorite, but I'm not allowed to mention it. Follow the link in the resource box and surf around my blog. You'll figure out what it is. It may not be for you, but you can try it free.
Get at least 20 pages to the top for fairly competitive keywords. This is what turns prospects into clients.
Be a ninja. Once you figure out how to do it, take a cue from the people who write the search algorithms and keep it to yourself. Also train and improve continuously so that your skills do not slip.
That is how to become an SEO guru who commands top dollar with good reason, the good reason being that you know how to attract the right people, not just the most people. More on that later.
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